User Experience gone wrong - United Airlines Easy Check-in Online

November 22nd, 2008 - posted by Ron

While checking in for a United Airlines flight today using their web site Easy Check-in Online system today, I noticed they made an “improvement” to the check-in sequence. In the normal flow of reviewing seats, I was taken to this screen which “conveniently” offers me the opportunity to upgrade to first class at a cost of $154 each way (there was no way to avoid this screen):UAL ECO screenshot

The disturbing part is how …

Understanding Google Ranking and Its Ever-Elusive Algorithm

October 6th, 2008 - posted by Regina Zasadzinski

When talking recently with Ron Z, founder of CodeGeek.net, about Google he reminded me, “Remember Rule #1: It doesn’t have to make sense.” Never is that sentence more true than when it comes to Google’s ranking system.

I conducted hours of research in an attempt to discover why Google Maps (formerly known as Google Local) returned only one map marker for a particular keyword search phrase instead of the usual ten. Directly underneath that one …

Categories: SEO

HooRay for User Experience!

September 8th, 2008 - posted by Regina Zasadzinski

Ron and I had the pleasure of attending Adaptive Path’s UX (User Experience) Week in San Francisco last month. As the title implies, this annual conference focuses on user experience which, as defined by mayhamandchaos.com, is a term used to describe the overall experience and satisfaction a user has when using a product or system. That may not sound exciting to you, yet if you recall the difference between an exceptional …

The Web is Flat

September 8th, 2008 - posted by Ron

My Fort Collins-based business, CodeGeek.net, is a distributed company of loosely affiliated collaborators. We have just one employee at the moment, that would be me, and about fifteen or so highly-skilled experts who contribute to our work on a regular basis. Regina is our main project manager, operations consultant, and Search Engine Optimizer. She lives in San Francisco (and happens to be my sister). Dionne is our lead designer, she lives in Seattle. Many of my team members live …

Categories: Non technical, Articles

A Lil’ Somethin’ For The Non-Technical: Web Development 101

August 20th, 2008 - posted by Regina Zasadzinski

Keywords for Site Optimization

August 7th, 2008 - posted by Ron

“Build it and they will come.” Do you remember the movie Field of Dreams? That’s a great line for building baseball fields, but not so much for web sites. Once you’ve built your web site, how are people going to find …

Categories: Articles, SEO

CodeGeek’s Design Capabilities Are Broader Than Our Portfolio

June 24th, 2008 - posted by Regina Zasadzinski

If you are looking to have a website developed or re-designed, you are most likely confronted with a wide variety of web development firms from which to choose.  Additionally, you may feel that there are equally as many design possibilities to creating your website.

Perhaps you have done your research, and know very specifically what you are looking to have created.  Perhaps, you are looking to become educated through the process of web development.  Or perhaps, you have no idea how …

Categories: Design

Improving Website Navigation

June 9th, 2008 - posted by Ron

Better navigation for your site

Is your web site easy to navigate? Would you like to make it even easier for your web site visitors to find their way around? Here are a number of ideas to make your web site more usable:

Use obvious labels: the labels you choose for your navigation links should be simple and clear, like “Services, and “Contact Us”. It can be tempting to try to use clever or cute navigation labels, like “Send …

Categories: Usability, Articles

Attracting Clients is not Rocket Science

June 9th, 2008 - posted by Regina Zasadzinski

Attracting visitors, i.e. potential clients, to your website is easier than you may think. Here are a few points to keep in mind when developing your website:

It is imperative think in terms of your client. This has been emphasized before in the CodeGeek.net Blog, and for good reason. Often times, when companies are developing their websites, they think in terms of it being an advertisement of their services. The best way to attract visitors to your …

Web site secrets: tips for great content

May 1st, 2008 - posted by Ron

Are you writing new content for your web site? Here are some tips for maximizing content effectiveness.

Write a summary paragraph at the top of the page. Writing effectively for the web is similar to writing newspaper articles. The first paragraph of a well written article includes a summary of what is to follow. This provides readers the meat of the content first, quickly allowing them to decide if this page is useful to them. When written …

Categories: Creating Content
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