We solved this challenge by identifying key content topics to shape the navigation. By limiting the number of links and using dramatic photography, users can see a digestible amount of options to quickly decide what is relevant to them and move through the site easily. Tabbed content sections on the site also offer visitors a way to see related content without being overwhelmed. Finally, we created several curated search forms to only query specific types of content, such as the business directory or the “Things to Do” and Events pages. By returning qualified, relevant results and reducing the noise of extraneous pages, users can better focus on what they came to do on the site.
Together, these custom features—and so much more—offer a beautiful, highly usable, and valuable resource that provides the information visitors and residents use to make the most of their time in the historic Colorado town of Frisco.
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