We built a fully responsive website in the WordPress content management system, including a password-protected section.
This allowed First Ascent to have an easy-to-update, public-facing site with a robust custom site for their clients after login.
The custom design includes graphics and quotations from historical figures to provide the “we are different” tone and reinforce a culture of innovation. Educational videos and written text placed throughout the site were designed to help clients understand and connect with the company.
Financial advisors find the site easy to navigate and are using the site to help generate proposals and open new accounts.
Additionally, they have gained industry-wide attention for the use of videos, and competitors have studied their site and their emphasis-on-video content approach.
Says First Ascent, “The website has attracted attention and many compliments from clients, prospects and even from competitors. They are drawn in and feel that we are different.”
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