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AI Optimization Plans

AI search is changing everything

AI is transforming how people search—and it’s cutting website traffic dramatically. Today, more than 60% of Google searches end in AI summaries with no clicks to websites (source). At the same time, AI platforms like ChatGPT have exploded in popularity, now handling over 1 billion queries daily.

For the last 20 years, the model was simple: build a website, get found in Google, earn organic traffic. That model is collapsing. If your website content isn’t being cited in AI-driven answers, you risk disappearing from search results and losing customers.

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Our solution – AI optimization plans

We’ve developed a process to make your business more discoverable in AI search results.

  • Proven strategies, tested in the real world — Techniques that will benefit you right now.
  • Ongoing reporting — So you can easily track results.
  • Always evolving — Continuous refinement as AI platforms change to keep you at the forefront.
  • Flexible plans built for your goals — Three plan levels based on your needs and budget, all month-to-month with only a three-month starting commitment.

The deliverables – Stay visible, stay ahead

All plans include:

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AI Schema

AI Schema implementation for your services and products (learn more about AI Schema below).

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Analytics

Google Analytics GA4 report showing the number of human visitors to your website coming from ChatGPT, Perplexity, Gemini, Claude and CoPilot. You’ll have 24/7 access to this report.

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SEO recommendations

Baseline SEO analysis and recommendations. (Yes, we can seamlessly collaborate with your existing SEO team, if you already have one.)

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Evaluation and consulting

Monthly evaluation and consulting to continuously improve your AI search visibility and discoverability. We’ll share with you what we’ve discovered regarding your website content and SEO, and show you how to evaluate the success of the Schema implementation.

Finally, you’ll get our expert implementation based on our two decades of experience building best-in-class websites and helping clients like you achieve their business goals.

Let’s get started!
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What is AI schema?

Schema is structured code used to mark up your website so AI tools (and search engines) comprehend and categorize your content better. The result: your business is more likely to be featured in AI answers and search results.

  • Schema is your AI Calling Card – While schema has been used for years to tag products and articles, it can now showcase the specific services your business offers—a powerful advantage in AI-driven search.
  • Schema Tells AI About Your Business – What your organization offers, where you are located, and how all your communication platforms are connected (website, LinkedIn, YouTube, etc.).
  • Schema Delivers Competitive Advantage – Almost none of your competitors have implemented Schema. Leading companies like HubSpot already use schema to stay visible and competitive. With the right strategy, your business can too.

Keep winning – The plan that keeps on giving

After we’ve implemented the first set of deliverables above, we’ll move on to the following tasks based on your priorities:

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AI sitemap optimizations

XML sitemaps are another form of structured content. We’ll make sure your XML sitemap is tuned up, accurate, and submitted to Google Search Console and Bing Webmaster tools (Bing = Microsoft and is particularly relevant to AI visibility).

Question and answer content

AI tools love content formatted as questions and answers. We’ll review any such content you already have and make data-driven recommendations for improvement for AI discoverability. If you don’t have Q&A content already, we’ll make specific suggestions and can build out this content for you.

Simple illustration showing two talk bubbles with the letters Q and A inside them.
Simple illustration showing two talk bubbles with the letters Q and A inside them.

Question and answer content

AI tools love content formatted as questions and answers. We’ll review any such content you already have and make data-driven recommendations for improvement for AI discoverability. If you don’t have Q&A content already, we’ll make specific suggestions and can build out this content for you.

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Content hubs

Establish your business as an authority in your areas of subject matter expertise by creating a hub page for each key topic with links to your growing content cluster of pages, blog posts, how-tos, and resources on that subject. Point your social posts to these hub pages for deeper exploration.

Let’s make my site more visible to AI!

AI optimization plans & pricing

Most businesses have done nothing to improve their AI visibility. We have three plans to help your company be more discoverable in AI Searches based on your needs, budget and timeline. The more time we spend each month on your website, the more optimizations we can implement.

And, if you’re not sure what plan is right for you, let’s chat and we can help you decide.

Get Started Plan

$ 1,966 /month

Each month includes:

  • 12 hours of implementation and consulting
  • 30-min 1:1 strategy & findings call
  • After an initial 3-month commitment you can dial the spend up or down as works best for you
  • Best for clients who want to make their website a more powerful asset for their organization

Most Popular

Just Right Plan

$ 3,566 /month

Each month includes:

  • 22 hours of implementation and consulting
  • 30-min 1:1 strategy & findings call
  • After an initial 3-month commitment you can dial the spend up or down as works best for you
  • Best for clients who have already seen a drop in human search traffic and want to improve their AI visibility now

Go Fast Plan

$ 4,866 /month

Each month includes:

  • 32 hours of implementation and consulting
  • 30-min 1:1 strategy & findings call
  • After an initial 2-month commitment you can dial the spend up or down as works best for you
  • Best for clients with e-commerce sites, as well as enthusiastic early adopters

I don’t want to get left behind.

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