We performed a thorough content inventory and met with LeadingAge Colorado senior staff to fully understand their needs. Taking what we learned, in conjunction with the results of our Usability Testing and analysis of website analytics, we reorganized the website with a tight focus on our client’s key constituents. The resulting site is easy to navigate and full of highly relevant information. We also created a custom Member Directory featuring data integration with a 3rd party system, a powerful and easy to use user interface, and the ability to adapt to any device. Finally, we built an Event Calendar that shows a wall calendar display on large screens and a compact event list on mobile devices.
Using any device, website visitors can now quickly navigate to the content they seek, explore the Member Directory, Calendar of Events, and multiply LeadingAge Colorado’s advocacy efforts through the interactive Voter Voice platform.
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