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A Geeky Project

LeadingAge Colorado

LeadingAge Colorado advocates for the aging and senior care providers in Colorado. Our ground-up site redesign includes a powerful member directory and mobile-friendly calendar.

The challenge

We conducted Usability Testing that showed the old website was challenging to navigate, the Member Directory was nearly impossible to find and if found was hard to use. Over the years website content kept growing to the point that the focus of the website was lost. There was too much content for audiences that weren’t actually constituents of LeadingAge Colorado.

Project highlights

eCommerce / Responsive Web Design / Website Design

Leading age website comparison of mobile and desktop views

The solution

We performed a thorough content inventory and met with LeadingAge Colorado senior staff to fully understand their needs. Taking what we learned, in conjunction with the results of our Usability Testing and analysis of website analytics, we reorganized the website with a tight focus on our client’s key constituents. The resulting site is easy to navigate and full of highly relevant information. We also created a custom Member Directory featuring data integration with a 3rd party system, a powerful and easy to use user interface, and the ability to adapt to any device. Finally, we built an Event Calendar that shows a wall calendar display on large screens and a compact event list on mobile devices.

Leading Age website showing member directory page

The results

Using any device, website visitors can now quickly navigate to the content they seek, explore the Member Directory, Calendar of Events, and multiply LeadingAge Colorado’s advocacy efforts through the interactive Voter Voice platform.

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