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Internet marketing is more than search engine optimization. Internet marketing includes pay per click (PPC) campaigns like Google AdWords, and Yahoo! Search Marketing, as well as a whole host of activities designed to expand your total web presence.
Expanding your total web presence is crucial, as search engines index not only your own web site, but everything about you on the Internet. To drive more traffic to your web site it is important to participate in web forums by making posts and answering questions, participate in social networks like LinkedIn, make regular postings to your own Blog, and disseminate press releases about your company.
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