When talking recently with Ron Z, founder of CodeGeek.net, about Google he reminded me, “Remember Rule #1: It doesn’t have to make sense.” Never is that sentence more true than when it comes to Google’s ranking system. …

“Build it …

Attracting visitors, i.e. potential clients, to your website is easier than you may think. Here are a few points to keep in mind when developing your website:

It is imperative think in terms of your client. This has been …

How much will it cost me to be #1 in Google? I get asked this question frequently. The answer is – almost nothing! That is, if you want your web site to be ranked number one for an obscure search …

Is one of your resolutions in the new year to really go for it with your web site, make it even better than it is now and drive all kinds of traffic to it? I thought I’d share with …

A.K.A. Don’t “click here!”

Did you know that link text (also called anchor text), those few words on a web page that are the active part of a link, are the most important content on the web? This …

My initial experience with Search Engine Optimization (SEO) was from the client-side when my previous employer was undergoing an extensive reconstruction of its website. What was most revealing to me was that it was more important to keep our …