Mobile Monday – Mobile Stats Q1 2012
02 Apr 2012
In early March 2012 Comscore reported the following notable mobile statistics for the three-month average period ending in January 2012 (Source):
235 million Americans age 13 and older used mobile devices. The total population of the US in 2011 was 311 million (source) and approximately 83% of the population is age 13 or older, or 259 million Americans. That means over 90% of the US population aged 13 and over uses mobile devices.
A milestone was reached in January 2012 when the number of Americans using smart phones exceeded 100 million for the first time. And by the way, that number is up 13% from October 2011 just three months earlier. The growth rate in the smart phone market continues to be astronomical.
With regard to smartphone platforms Comscore reports “Google Android ranked as the top smartphone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent).”
One important factor to take into consideration when targeting mobile platforms with a mobile website or mobile app is usage of your website by platform. While the number of Android devices in use greatly exceeds the number of Apple/iOS devices currently, a quick survey of three of our own customers’ website traffic shows that for each, iOS devices comprised over 75% of their mobile website traffic. The way people USE their mobile devices is quite different from platform to platform. As a website owner what should matter to you is which devices YOUR customers are using to access your content. Log into your Google Analytics account to check which mobile platforms your website visitors are using today.